There are many new gTLD names to choose from, which one should I choose for an investment?
In general, we already know now that there is only a very limited supply of very good new domain names. This can be confusing for some people, as there are many extensions now, and so they think there must be a lot of good domain names available as well. But when we think more deeply about it, we can usually create really only a few very good domain names in each extension, so that the left side of the dot matches the right side of the dot perfectly from a semantic point of view. Such names can then become very profitable domain investments.
We have now around 1000 different gTLDs available (gTLD is another term for domain extension, like .life, .world, .chat or .live), but if, on average, we can create 70 VERY good domain names per gTLD (and even this is over-exaggeration for most gTLDs), in summary, we are ending up with 70 000 VERY good domain names which we can create in new gTLD extensions. If we compare that with 7,000,000,000+ people on our planet – that results in 1 very good domain name per 100,000 people. This scarcity explains why some people are paying half a million dollars for excellent keyword names like Vacation.Rentals or Home.Loans (and why they will be paying even more in the future) – they know they have only one shot to dominate their business niches, and they understand very well the financial potential of raw keyword equity which is intrinsically present in those domain names.
Of course, it is easily understood that if someone is a very successful real estate agent named, let’s say Lisa Maria Rundwlowakya (for example), she can easily register LisaMariaRundwlowakya.com, sell properties from that website, and be basically done with it – but choosing a great, easily memorable brand and name for their business from day one, something like Dream.Property or Premium.Property, can potentially turn that 1 person enterprise into a very successful global business.
Contact us at invest@brands.international for a non-binding consultation.